How HOTEL BOZZ helps mitigate your dependance on OTAs

How HOTEL BOZZ helps mitigate your dependance on OTAs

OTAs are a most powerful force driving hotel businesses with their extensive customer reach and excellent offers for the traveler looking for the best deal. They are constantly evolving to changing customer preferences and do some heavy marketing to stay on top of competition. Hotels have lost a lot of power to the OTAs in the recent years through overuse of their services to the point of losing one’s own direct business. It is now time to reclaim the control that was relinquished during desperate times through the use of a powerful solution such as HOTEL BOZZ.

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HOTEL BOZZ is not just another third-party or OTA trying to rob you through hefty commissions. HOTEL BOZZ services are all commission – free. Grow your brand independently and receive direct bookings without any third-party interference.

HOTEL BOZZ’s sole objective is to increase direct bookings and help you stay competitive with OTAs. This is accomplished in several ways:

1) Providing a fantastic website experience: Hotel Bozz provides you a brand website that sells your property and its virtues at every opportunity. It makes sure that every visitor gets the best rate guarantee, along with perks like discounts, complimentary breakfast etc for direct bookings.

2) Making the booking experience seamless: OTAs are very good at creating awesome customer experiences, so you need to measure up to them. Hotel Bozz offers you a mobile-compatible booking engine that offers your guests a most simple and hassle way to book directly with you and pay securely.

3) Implementing Loyalty programs: Hotel Bozz allows you to integrate loyalty programs for repeat bookings, provided they book direct and not through an OTA.

4) Rate parity: Customers who find that your rooms are priced lower in an OTA site than in your own website cannot be expected to book directly ever. Hotel Bozz’s price management tool helps streamline rates and inventory content across all channels so customers get the ‘best prices’ when they book direct. Reward advance bookings, highlight time-dependant offers and hold fast with competitive rates irrespective of fluctuations in demand.

5) Social Media: Hotel Bozz gives you leverage on all relevant social platforms so you get the right audience that follows your brand. Get connected to your current and prospective customers, interact with them and build relationships. Build your email database with social media followers and save your best offers for them.

6) Mobile Apps for the Gen-X traveler: Travelers increasingly use their mobile phones for everything from booking to checking for destination info and tourist information. HOTEL BOZZ provides you cutting-edge apps that not only allows users to book rooms after viewing photos, room descriptions and pricing details but also helps them plan their travel better by giving them updated information on weather and locations like restaurant, ATM and tourist spots nearby. Create loyal customers by giving them a pleasant, hassle-free travel and stay.

7) Better customer engagement: Hotel Bozz automates many of your customer interactions, from sending SMS notifications upon booking confirmation to Email marketing automation to engage existing and prospect customers. Customer feedback is accurately analysed to better services in real-time.

8) High-end advertising and marketing: OTAs are masters of sales, so you need a powerful marketing strategy to match up to them. Hotel Bozz provides you highly effective marketing solutions based on the nature of your business and your goals for the future.

 

HOTEL BOZZ is your best tool for boosting your digital competency, which is highly essential if you wish to reclaim your customer share from the OTA giants. HOTEL BOZZ protects and grows your brand by bridging the gap between you and the customer and building loyalty at every opportunity.


2 thoughts on “How HOTEL BOZZ helps mitigate your dependance on OTAs”

  • 1
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